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A Strategicreative Partnership
A strategist and a designer walk into a bar. They each have big jobs, big offices,
big responsibilities and impressive resumes. The century is about to turn. They feel restless. They believe their clients (and their own souls) would be better served if they stopped managing and grooming others and got back to doing the work they love to do. On a napkin they scribble their plan: a new enterprise called 98pt6. Because brands are like people and their living, breathing health is vital. This is actually how it all began. We still have the napkin to prove it.
A strategist and a designer walk into a bar. They each have big jobs, big offices, big responsibilities and impressive resumes. The century is about to turn. They feel restless. They believe their clients (and their own souls) would be better served if they stopped managing and grooming others and got back to doing the work they love to do. On a napkin they scribble their plan: a new enterprise called 98pt6. Because brands are like people and their living, breathing health is vital. This is actually how it all began. We still have the napkin to prove it.
Connect with Julie on LinkedIn
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Julie began her career in advertising as a copywriter and then Creative Director at global ad agencies— most formatively, Ogilvy. She’s won numerous industry awards for her work, including Clios and One Show.
As Creative Director and Chief Strategist at Faith Popcorn’s BrainReserve she directed consumer trend work and helped author Faith Popcorn’s Eveolution: The Eight Truths of Marketing to Women.
She joined Nick + Paul (aka. The WAY Group), a brand strategy firm, as Head of Strategic Consulting before founding 98pt6, with her design partner, Nin Glaister, in 2002.
She has helped many startup brands launch and navigate through to exit, helped long-established brands define and express their identity in new and changing markets and helped many leaders connect with their purpose and communicate their vision with increased power and clarity.
Julie graduated Summa Cum Laude from Princeton University with a B.A. in English Literature and Romance Languages.
Connect with Nin on LinkedIn
Shine&Co.com
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Nin is both British and a designer by birth. She studied graphic design at St. Martin’s School of Art, London, leaving in 1986 with a BA Honors. In 1992 she earned a ‘Creative Futures Award’ for Packaging Design hailing her as ‘most promising talent in her field.’ She worked in several of the UK’s top design firms including Lewis Moberly where, as Design Director, she created award-winning designs for such British classics as Guinness and Dunhill.
After twelve years in London, Nin relocated to NYC and became the Creative Director of Wallace Church. Here she created and oversaw the design work for Fortune 500 brands such as Gillette, Unilever, and Kraft. In 2000 she joined The WAY Group as Creative Director where she met Julie and founded 98pt6.
Nin has helped brands create, refresh and reassert their identities through strategically insightful and visually powerful design in a wide variety of platforms.
If your brand is keeping you up at night, call us in the morning.