We help personal, product and organizational brands define and express their true for maximum, intentional impact.
Leadership Excellence Consulting launched its initial (and only) online presence years ago. The client-facing persona no longer accurately reflected or captured the brand. A central brand positioning was required to reveal their proprietary style and deliverable. This would then manifest in a powerful, visual corporate identity (logo, website design) and verbal expression (e.g., brand origin story, tone of voice, and tag line).
Through discussions with clients and the founders themselves, we found a relentless effort to seek an “epiphany” which would unlock leaders’ powers. The Brand Essence “Eureka Seekers” allowed the brand to embrace a bold new identity (visual and expressive) and a themeline “A Power Source for Leaders.”
Brand Strategy, Brand Essence, Logo Design, Website Design,and Corporate Identity
A line of pet care products -- named initially as a supplement company “Pet-Labs”—had aspirations to be at the forefront of brands responding to a new pet parent mindset. 98pt6 was asked to help create this brand, from strategy to packaging to product innovation, from the ground up.
The new pet parent doesn’t so much “own” their pets as live side by side with them. Living with a pet is a life choice. “Pet Life” was the strategy and animating manifesto. Happily, it also made sense of the name!
Target Insight, Brand Strategy, Brand Essence, Tagline, Logo Design, Packaging Design and Creative Direction
In advance of their 15th anniversary and the retirement of a founding
partner, Sawaya Segalas decided that their current name, website, voice
and corporate identity should be refreshed. They needed it to more
accurately align with and reflect the brand as it exists today.
Extensive discussions internally and with the clients who knew them best, we uncovered a valuable, differentiating brand asset beyond what they delivered but how they worked with their clients. Their personal commitment and passion led to our tag line, “Invested Banking” and we delivered an identity online and off
that truly reflected their soul.
Brand Strategy, Brand Essence, Tagline, Logo Design, Website Design, Corporate Identity, Collateral, Signage, and Office Merch
Panda has been crafting natural, gourmet Finnish licorice for over 90 years. Prized by true licorice lovers, Panda licorice awareness in the US is low among non-users and even among licorice lovers, loyalty to the Panda brand is eclipsed by loyalty to the product itself. Because of this lackluster brand awareness, the Finnish team decided to pair a new distribution strategy with a new pack design. From the brand's perspective, this was an opportunity to turn licorice lovers into Panda lovers!
We found that passion for the product is vivid and deeply felt. Consumers’ self-proclaimed preference for black licorice is similar to whiskey connoisseurs who prefer a single malt over a blend. The qualities that make licorice as an ideal so appealing to them (authenticity, naturalness, uncomplicated nature, its aspirational allure) became the inspiration for the brand both in pack design and messaging. We chose to keep Panda's color combination of yellow and black and used renowned London-based, food photographer, Patrice de Villiers to shoot the delicious piles of licorice.
If your brand is keeping you up at night, call us in the morning.